WhatConverts.com is a comprehensive lead tracking and call tracking software designed to help businesses understand where their leads are coming from and optimize their marketing efforts accordingly. The platform offers a robust suite of features that allow users to track phone calls, web leads, form submissions, and e-commerce transactions all in one place. This centralized approach to lead tracking makes it easier for marketers and business owners to attribute conversions to specific campaigns, keywords, or channels, providing valuable insights for improving ROI.

One of the standout features of WhatConverts is its detailed call tracking capabilities. The software dynamically assigns phone numbers to different marketing sources, enabling users to see exactly which ads or campaigns are driving phone calls. Additionally, the platform records calls and captures caller information, which helps with lead qualification and follow-up. Beyond calls, WhatConverts integrates with various CRM systems, Google Analytics, and other marketing tools, allowing for seamless data flow and enhanced reporting.

The user interface is relatively intuitive, making it accessible for both beginners and experienced marketers. The reporting dashboard is customizable, providing users with the ability to generate detailed reports based on their specific needs. While the learning curve is minimal, some users might find the initial setup process slightly time-consuming due to the range of features and integrations available. Overall, WhatConverts is a powerful tool for businesses looking to gain deeper insights into their lead generation efforts and improve their marketing strategies through data-driven decisions.